Our Mission


Around 60 million tonnes of clothing are purchased globally each year. By 2030, this is expected to rise to 93 million tonnes.

The majority of this lies within womenswear, of which 65% of garments contain resource hungry cotton fibres.

We want to reduce the amount of cotton used globally


One set of cotton pyjamas requires around 4,000 litres of water and 2kg of CO2 through the chemicals and pesticides sprayed on the fields. It’s a thirsty business.

It doesn't have to be this way

Through awareness of a superior fabric

The hemp required for one set of pyjamas grows organically requiring 3200 fewer litres of water.

Producing three times more fiber per acre than cotton, hemp holds the key to how humans can continue to purchase large quantities of clothing and reduce the overall amount of resources used in the industry.

Create change. Wear hemp.

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